Company Description

We are SkillOnNet, leading the iGaming entertainment space by providing our customers with the most entertaining and trustworthy iGaming experience possible, while also reinventing the gambling industry. We are home to more than 30 well-known brands, including PlayOJO, DruckGluck, BacanaPlay, Genting, and many more. We are dedicated to long-term development and sustainability, and we are committed to revolutionising our industry for the benefit of players, our brands, and the entertainment world as a whole.

This role is with PlayOJO, SkillOnNet’s flagship brand. Launched in 2017, PlayOJO is an award-winning online casino and bingo brand known for its innovative, player-first approach, with a growing presence across key global markets.

As part of SkillOnNet, you’ll join a fast-paced, collaborative team focused on innovation, exceptional gaming experiences and shaping the future of iGaming.

Job Description

We are looking for a commercially minded, analytical Paid Search Marketing Manager to join our Performance Marketing team.

You will manage, optimise and profitably scale Paid Search campaigns across multiple markets and platforms, with particular focus on new and developing markets including Greece, Brazil and the US. The team manages a multi-million-pound search budget across the UK, Spain, Canada and LATAM, with further market expansion planned through Q4 and 2026.

Reporting to the Head of Paid Search, you will play a hands-on role in the day-to-day management and growth of our Paid Search activity. This is an opportunity for someone with strong technical Paid Search knowledge, excellent analytical skills and a genuine test-and-learn mindset to make a measurable commercial impact in a fast-paced international environment.

Responsibilities include:

Strategy & Campaign Management

• Develop and execute paid search strategies across Google Ads, Microsoft/Bing Ads, Apple Search Ads (ASA) and Universal App Campaigns (UAC) with the support of the Head of Paid Search.

• Take ownership of the day-to-day management, optimization and performance of accounts across multiple markets.

• Help identify opportunities to scale profitable acquisition while maintaining agreed CPA, ROAS and profitability targets.

• Ensure campaigns are structured effectively and aligned with market-specific objectives.

Campaign Optimization

• Conduct keyword research, search query analysis, bid management and campaign optimization.

• Develop and test ad copy, extensions/assets and targeting strategies to improve campaign performance.

• Monitor key performance metrics including CTR, CPC, conversion rates, CPA, ROAS and revenue.

• Identify trends, issues and opportunities within campaign data and take appropriate action.

• Continuously look for opportunities to improve account structure, efficiency and scalability.

UAC & Apple Search Ads

• Manage and optimize Universal App Campaigns (UAC) and Apple Search Ads (ASA) activity, where applicable.

• Develop an understanding of app acquisition performance and how paid search activity contributes to overall player acquisition.

• Work closely with relevant internal teams to ensure app campaigns are effectively tracked, measured and optimized.

• Experience with UAC and/or ASA is highly desirable.

Testing & Experimentation

• Plan and implement A/B tests across keywords, ad copy, targeting, bidding strategies and landing pages.

• Work with creative, product and other relevant teams to develop and test landing pages and messaging.

• Use test results and data to make informed decisions and continuously improve campaign performance.

• Stay curious and proactively investigate new opportunities, tools and approaches.

Budget Management & Forecasting

• Support the Head of Paid Search with budget planning, forecasting and monthly reporting.

• Manage allocated Paid Search budgets effectively and ensure spend is aligned with performance and profitability targets.

• Monitor pacing and proactively highlight potential overspend, underspend or performance issues.

• Contribute to business cases and recommendations for increasing investment in successful markets and campaigns.

Data & Analytics

• Work closely with the Marketing Analytics team to ensure accurate tracking, reporting and measurement.

• Analyze campaign and market-level data to understand performance and identify actionable insights.

• Use analytics to inform campaign strategy, rather than relying solely on platform-reported metrics.

• Develop regular performance reports and communicate key findings and recommendations.

Teamwork & Stakeholder Management

• Work closely with Marketing, Analytics, Creative, Product and other internal teams to deliver Paid Search objectives.

• Communicate campaign performance, challenges and opportunities clearly to the Head of Paid Search and wider stakeholders.

• Be comfortable challenging assumptions and influencing colleagues when the data supports a different approach.

• Work with the Head of Paid Search to develop people management skills in expectation of eventually managing a junior or senior Paid Search Executive.

• Work closely with the creative team in developing and briefing CPPs for Apple Search Ads.

Industry & Platform Development

• Keep up to date with changes across Google Ads, Microsoft Ads, UAC, ASA and the wider Paid Search industry.

• Stay informed about algorithm changes, new platform features, market developments and competitor activity.

• Proactively identify and test new opportunities that could improve acquisition performance.

• Share relevant knowledge and best practices with the wider team.

Creative & Ad Development

• Write and develop compelling, performance-focused search ad copy across Paid Search platforms, ensuring messaging is aligned with market, audience and commercial objectives.

• Work closely with internal and external creative teams to develop creative assets for CPPs (Custom Product Pages) for ASA

• Collaborate with the Head of Paid Search and creative teams to develop creative testing strategies and plans for Paid Search Campaigns.

• Develop, implement and analyse creative tests across search ads and ASA campaigns, using learnings to continuously improve acquisition performance.

What we are looking for:

• 4+ years’ experience in Paid Search, ideally within gaming, e-commerce or another performance-driven industry.

• Proven experience managing Paid Search campaigns and budgets across multiple markets.

• Strong working knowledge of Google Ads and Microsoft Advertising (Bing Ads).

• Experience with Universal App Campaigns (UAC) and Apple Search Ads (ASA) is highly desirable.

• Experience managing Paid Search across international markets is advantageous.

• Strong understanding of Paid Search fundamentals, including keyword strategy, bidding, ad copy, targeting, campaign structure and performance optimisation.

• Strong analytical skills, with the ability to interpret data, identify trends and make commercially sound decisions.

• Experience with A/B testing and experimentation, including landing-page, messaging and creative testing.

• Comfortable managing budgets, forecasting and working towards performance targets.

• Proven experience writing search ad copy, with an understanding of how messaging influences CTR, conversion rate and overall campaign performance.

• Experience developing or contributing to creative-testing strategies, ideally within Apple Search Ads or app-acquisition campaigns.

• Previous people management or mentoring experience is advantageous, but not essential.

What you'll bring:

• A diligent, motivated approach and strong attention to detail.

• Curiosity and a genuine desire to learn—particularly across new platforms, markets and technologies.

• Strong commercial awareness and a focus on delivering measurable results.

• Confidence using data to make sound, performance-led decisions.

• The ability to work independently, prioritise effectively and take ownership of assigned markets and campaigns.

• Comfort working with multinational teams across different markets and cultures.

• Clear communication skills, with the confidence to challenge and influence stakeholders when needed.

• A proactive, accountable and hands-on approach to campaign management.

• A collaborative mindset and the ability to thrive in a fast-paced, evolving environment.

What's in it for YOU?

• 24 days of annual leave, with additional days awarded after 3 years of service.

• Hybrid work model – 3 days in the office, 2 days working from home.

• Competitive salary plus an annual bonus (eligible after completing probation).

• Private healthcare and life insurance provided upon successful completion of probation.

• Participation in the company pension scheme.

• Exciting company activities including monthly lunches, corporate gatherings and many other activities

• Casual Dress Code

• A chance to advance professionally inside one of the world's largest iGaming organisations

What it's like to work at SkillOnNet!

SkillOnNet is a firm believer in putting people first and our “family oriented” multinational culture is what drives us. We care and focus on our staff and ensure that you are provided with the most relevant and valuable tools, privileges and amenities.